Facts Are The New Black?

Most agree on the value of content marketing – which leads to the challenge with content marketing – everybody’s doing it. We know our content competes with Facebook. Buzzfeed. National “news” that’s increasingly stranger than fiction. And the 16 webinar invites arriving before breakfast. The question is, how can we ensure content investments make an impact?…

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#HIMSS17: Social Scene Guide

The health IT community will be out in full force this week at HIMSS17 in Orlando, and on social media. If you’ve been sitting on the social sidelines, aren’t quite sure of what you can accomplish, or just want a little more information on how you can make the most of social opportunities — here…

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cmo predictions, marketing 2017

What’s to Love in 2017?

Marketing budgets continue to rise, according to Gartner’s latest CMO spending survey – now falling roughly at 12 percent of revenue; up from 11 percent one year ago.  And more than half, 57 percent, expect budgets to increase in 2017. Not All Hearts and Flowers Digging into Gartner’s fifth annual survey tracking primarily large enterprise…

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