On Your Mark

#HIMSS17: Social Scene Guide

The health IT community will be out in full force this week at HIMSS17 in Orlando, and on social media. If you’ve been sitting on the social sidelines, aren’t quite sure of what you can accomplish, or just want a little more information on how you can make the most of social opportunities — here…

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cmo predictions, marketing 2017

What’s to Love in 2017?

Marketing budgets continue to rise, according to Gartner’s latest CMO spending survey – now falling roughly at 12 percent of revenue; up from 11 percent one year ago.  And more than half, 57 percent, expect budgets to increase in 2017. Not All Hearts and Flowers Digging into Gartner’s fifth annual survey tracking primarily large enterprise…

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How to Ensure Your Health IT Marketing Program Beats the Odds and Makes an Impact

As healthcare providers work to improve and expand services, and reduce costs, technology is opening doors.  Big data for cancer research.  Telehealth visits for rural patients.  Predictive analytics that identify patients most likely to be readmitted.  Wearables that provide continuous information well beyond the walls of the healthcare facility. The business of healthcare is also…

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Event Attendee Marketing – It’s a Marathon, Not a Sprint

On your mark, get set, go.  That’s typically how some event planning can feel.  However, the earlier you start planning your event, the better registration – and attendance – will be. Warm Ups With any race, you need to complete your warm up exercises and plan your race strategy.  Take the time now to sit…

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Diary of a PR Professional: Welcome to the “Real World”

Graduation is coming up, and chances are, the number one question you are currently being asked is: “So, what are you going to do after graduation?” Family, friends, your dentist – they all ask it. If you don’t have it all figured out quite yet, don’t panic.  However, if you are starting to look into…

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Let’s Get Contextual: The Benefits of a Contextual Marketing Strategy

In the digital age, where websites and social never sleep, data is all around us – streaming from the devices and mobile phones in front of us. More digital means more data. Every search is captured. Every purchase is recorded. But with the influx of data, comes valuable insights. Through contextual marketing strategies, marketers leverage…

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Who Wants to be a PR Pro?

You’ve taken the classes.  You’ve polished your resume.  You’ve done mock interviews with anyone who will listen – mom, dad, the cat… You’re 22, fresh out of college, and ready to make your PR dreams come true! But then the “I’m sorry, but we’ve chosen another applicant” emails come in.  Hours of writing cover letters…

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The Dating Game – Developing Reporter Relationships

It all starts with “hello.”   A few exchanges occur and you find yourself involved in a blossoming relationship…with a reporter.  It’s not marriage you’re after, but rather, a mutually beneficial working partnership between PR pro and journalist. So…Shaken or Stirred? Much like dating, the first exchange is always the hardest.  How do you virtually approach reporters…

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Open Bar or Behind Bars? Events in the Federal Market

Everyone loves giving and receiving gifts for the holidays, but you have to be careful in regards to the Feds.  No, we’re not saying a Fed wouldn’t love a tacky sweater, but there are stringent rules to follow. Got $20 in My Pocket Now, don’t get too carried away.  Gifts pertain to anything that you…

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